The DWA - German Advertising Film Academy is committed to promoting and upholding the highest standards of professional conduct and ethical behaviour within the commercial film industry.
This Code of Conduct provides guidance for all members, employees, and partners of the Academy, ensuring that our community acts with integrity, respect, fairness, and professionalism.
Honesty and Transparency
All members of the Academy are expected to act with honesty and transparency in their professional activities. We are committed to providing accurate information and avoiding misleading or deceptive practices.
Avoiding Conflicts of Interest
Members should avoid conflicts of interest and ensure that personal interests do not influence their professional responsibilities or decision-making.
Respectful Conduct
The Academy expects all members and employees to treat others with dignity and respect, regardless of gender, race, religion, sexual orientation, nationality, or social background.
The Academy has zero tolerance for physical, psychological, or sexual harassment, abuse, or violence in any form. Any such conduct will be addressed promptly and may result in appropriate disciplinary action.
Promoting Diversity
We actively promote diversity within the commercial film industry and encourage the participation of people from a wide range of backgrounds, experiences, and perspectives.
Professional Excellence
Members are encouraged to continuously develop their professional knowledge, skills, and expertise and to maintain high professional standards.
Confidentiality
Confidential information and trade secrets must be respected, protected, and handled responsibly.
Fair Competition
We support fair competition and are committed to maintaining ethical standards in all marketing, advertising, and business practices.
Compliance with Laws and Regulations
Members are expected to comply with all applicable laws and regulations relating to advertising, marketing, and commercial film production.
Social Responsibility
We recognise our responsibility to society and are committed to promoting sustainable, responsible, and ethical practices throughout the commercial film industry.
Reporting Violations
Every member of the Academy has a responsibility to report any violations of this Code of Conduct.
Reports may be submitted by witnesses or affected individuals via e-mail at:
info@deutsche-werbefilmakademie.de