Save the Date • 19.03.2027 • 

Creative
Panel 2026

On March 20, 2026, the Creative Panel at the German Commercial Film Awards provided a platform for discussion, inspiration, and new perspectives on the future of moving image communication. At the heart of the programme was the question: 

Authenticity in the Age of Artificial Images 
How can creative authenticity endure in a production landscape increasingly shaped by artificial intelligence? 

The 2026 edition also shone a spotlight on the crafts of Animation and Screenwriting, recognising the vital role these disciplines play in commercial filmmaking. Another highlight was the inaugural presentation of the AICA – AI Creativity Award, which was presented as part of the Creative Panel. 

Hosted by: Britta Poetzsch 

Save the Date:  The next Creative Panel will take place on March 19, 2027, in Hamburg. 

Impressions 2026

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