The protection of your personal data is important to us. This Privacy Policy explains which personal data we process when you visit our website, the purposes for which we process it, and your rights under the General Data Protection Regulation (GDPR).
1. Controller and Contact Details
The controller within the meaning of Article 4(7) of the General Data Protection Regulation ("GDPR") is:
German Advertising Film Academy (Deutsche Werbefilmakademie e.V.)
Frauenstraße 22
80469 Munich
Germany
E-mail: info@deutsche-werbefilmakademie.de
If you have any questions regarding the processing of your personal data, you may contact us at any time using the contact details provided above.
2. Processing of Personal Data When Visiting Our Website
When you visit our website for informational purposes only, i.e. without actively providing us with information by e-mail or otherwise, we process only the personal data that is technically necessary to display the website and to ensure its stability and security.
In particular, the following data may be processed:
IP address
Date and time of the request
Requested page or file
Access status / HTTP status code
Amount of data transferred
Referring website (if transmitted)
Browser type and browser version
Operating system and operating system interface
Language and version of the browser software
The processing of this data is technically necessary in order to provide our website. We also process this data to ensure the security of our website, in particular to detect and prevent cyberattacks or other security incidents.
For the technical operation of our website, we engage hosting providers and IT service providers. Where these service providers act as processors, they process personal data solely on our behalf and in accordance with our instructions under a data processing agreement pursuant to Article 28 GDPR.
Server log data is retained only for a limited period and is deleted or anonymised no later than seven days after collection, unless longer retention is exceptionally required to investigate specific security incidents or to establish, exercise, or defend legal claims.
The legal basis for this processing is Article 6(1)(f) GDPR. Our legitimate interest lies in the technical provision, stability, and security of our website.
3. Contacting Us by E-mail
If you contact us by e-mail, we process the personal data you provide to us. This includes, in particular, your e-mail address, your name (where provided), the content of your message, and any additional information you choose to share with us.
We process this data in order to handle and respond to your enquiry.
The legal basis for this processing is Article 6(1)(f) GDPR. Our legitimate interest is to respond appropriately to enquiries from website visitors, prospective members, members, and other contacts.
The data collected in this context will be deleted as soon as it is no longer required for the purpose of processing your enquiry. Longer retention may be necessary where statutory retention obligations apply or where storage is required for the establishment, exercise, or defence of legal claims.
4. Cookies, Similar Technologies and Consent Management
Our website uses cookies and similar technologies, such as local storage, where this is necessary for the operation of the website, the provision of specific functionalities, or the integration of optional services.
We use technically necessary cookies and similar technologies where required to provide the website, ensure its security, or store your privacy preferences. This may include, in particular, storing your selections made through our consent management tool. The legal basis for this processing is Article 6(1)(f) GDPR. Our legitimate interest lies in providing a functional, secure, and privacy-compliant website. Where the storage of or access to information on your terminal device is strictly necessary, such processing is carried out pursuant to Section 25(2) of the German Telecommunications Digital Services Data Protection Act (TDDDG).
Optional cookies and similar technologies, particularly those used for statistical purposes or the integration of external media, are used only with your prior consent. In such cases, the legal basis is Article 6(1)(a) GDPR and, where information is stored on or accessed from your terminal device, Section 25(1) TDDDG.
We use a consent management tool to manage your consent preferences. This tool enables you to decide whether optional services may be used and stores your preferences accordingly. Optional services are disabled by default and are activated only after you have actively selected them or consented to the relevant category. Technically necessary services cannot be disabled where they are essential for the operation of the website.
You may withdraw your consent or modify your preferences at any time with future effect. A permanently accessible link to the privacy settings is available on our website for this purpose.
5. Website Analytics with etracker
We use etracker analytics, a web analytics service provided by etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany, to analyse the use of our website and to improve our online services.
In particular, etracker processes information relating to your use of our website, including pages visited, the date and time of access, referrer information, browser and device information, and shortened or anonymised IP addresses. The data is evaluated exclusively for statistical purposes and to analyse and optimise our website.
We use etracker in a privacy-friendly configuration. Where etracker is used without cookies or similar technologies requiring consent, the processing is based on Article 6(1)(f) GDPR. Our legitimate interest lies in the statistical analysis, optimisation, and user-friendly design of our website.
Where etracker uses optional cookies or similar technologies, processing takes place only on the basis of your prior consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG.
You may object to the processing of your data by etracker or withdraw your consent at any time with future effect by using the privacy settings available on our website.
etracker processes personal data on our behalf pursuant to a data processing agreement in accordance with Article 28 GDPR.
6. Embedded Vimeo Videos
Our website contains embedded videos provided by Vimeo.com, Inc., 330 West 34th Street, 5th Floor, New York, NY 10001, USA.
Vimeo videos are not loaded automatically when you visit the relevant page. A connection to Vimeo is established only after you have consented to the loading of external media or have actively chosen to play the respective video.
When such a connection is established, personal data—including your IP address, information about your device and browser, and information about the page you visited—may be transmitted to Vimeo. If you are logged into your Vimeo account, Vimeo may associate this information with your user account.
The legal basis for embedding and loading Vimeo videos is your consent pursuant to Article 6(1)(a) GDPR and, where information is stored on or accessed from your terminal device, Section 25(1) TDDDG.
You may withdraw your consent at any time with future effect by changing your privacy settings on our website.
7. Award Submission Platform
Our website provides access to a submission platform for awards and similar programmes.
If you register on the submission platform or submit an entry, we process the personal data you provide for the purpose of creating and administering your user account, receiving and managing your submission, communicating with you, verifying your eligibility, organising and conducting the selection, jury, and pitching process, as well as administering, documenting, and following up on the respective award programme.
The personal data processed may include, in particular:
First and last name
Telephone number
E-mail address
Login and authentication data
Technical log data
Information about the submitting individual or team
Project and submission details
Submitted documents, including PDF files
Voluntarily provided links to videos or other supporting materials
Credit information and details of rights holders
Status and evaluation data relating to the selection and jury process
The legal basis for this processing is Article 6(1)(b) GDPR, where processing is necessary for the performance of the submission or participation agreement.
Where processing is necessary for the organisation, documentation, communication, prevention of misuse, or the establishment, exercise, or defence of legal claims, the legal basis is Article 6(1)(f) GDPR. Our legitimate interest lies in ensuring the proper, secure, and transparent organisation and administration of the respective award programme.
Where statutory retention obligations apply, processing is based on Article 6(1)(c) GDPR.
Recipients of the data may include individuals responsible for organising and administering the respective award programme, members of the jury, and technical service providers engaged by us. The submission platform is technically operated by e27 Gackstatter, Quintus GbR, acting as a processor under a data processing agreement pursuant to Article 28 GDPR.
Submission data will be deleted as soon as it is no longer required for the purposes described above, unless statutory retention obligations apply or longer retention is necessary for the establishment, exercise, or defence of legal claims.
User accounts may be deleted once they are no longer required for the administration or follow-up of the relevant submission.
8. External Links
Our website may contain links to external websites and third-party profiles. By clicking on such a link, you leave our website and are redirected to the respective provider's website.
Unless expressly stated otherwise in this Privacy Policy, the respective provider is solely responsible for the processing of personal data on its website. We have no control over how these providers process or use your personal data. We therefore recommend that you consult the privacy policies of the respective providers.
The mere inclusion of a link on our website does not result in the automatic transmission of personal data to the respective provider.
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.
Server log data generated in connection with your visit to our website is deleted or anonymised no later than seven days after collection, unless longer retention is required to investigate specific security incidents or for the establishment, exercise, or defence of legal claims.
Personal data received through e-mail enquiries is retained only for as long as necessary to process your request. Longer retention may be required where statutory retention obligations apply or where retention is necessary for the establishment, exercise, or defence of legal claims.
Personal data relating to award submissions is retained only for as long as necessary to administer, document, and follow up on the respective award programme. Longer retention may be required where statutory retention obligations apply or where retention is necessary for the establishment, exercise, or defence of legal claims.
10. Obligation to Provide Personal Data
You are under no statutory or contractual obligation to provide us with personal data.
However, certain technical data must be processed in order to display our website and ensure its secure operation when you visit it for informational purposes only.
If you wish to contact us by e-mail, you must provide at least the personal data necessary for us to process and respond to your enquiry.
If you wish to register on the submission platform or submit an entry, you must provide the personal data required for registration, administration, and processing of your submission. Without this information, registration or participation is not possible.
11. No Automated Decision-Making or Profiling
No decisions producing legal effects concerning you, or similarly significantly affecting you, are based solely on automated processing within the meaning of Article 22 GDPR in connection with your use of our website or the submission platform.
We do not carry out profiling.
12. Your Rights
Subject to the applicable legal requirements, you have the following rights regarding the processing of your personal data:
the right of access (Article 15 GDPR);
the right to rectification (Article 16 GDPR);
the right to erasure ("right to be forgotten") (Article 17 GDPR);
the right to restriction of processing (Article 18 GDPR);
the right to data portability (Article 20 GDPR);
the right to object to processing (Article 21 GDPR); and
the right to lodge a complaint with a supervisory authority (Article 77 GDPR).
Where we process your personal data on the basis of Article 6(1)(f) GDPR (legitimate interests), you have the right to object to such processing at any time on grounds relating to your particular situation.
Where processing is based on your consent, you may withdraw your consent at any time with effect for the future. The withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal.
To exercise any of your rights, please contact us at:
E-mail: info@deutsche-werbefilmakademie.de
Last updated: 13 July 2026